I agree Twitter (my account) has cause for concern. Facebook after opening its search functionality to status updates – as well as the new Facebook Lite version are worrying signs for Twitter.
But here are the reasons I think Twitter can still outsmart Facebook.
- All said and done facebook is the place for personal and social relationships. It’s where people connect one on one. And unlike the social media mavens – most people have a small network and use it to connect with old friends. Most people don’t “follow” pages of products and brands. That is not the case in Twitter, where you can follow people without the awkward notion of virtual friending.
- Twitter is malleable enough for conversations or broadcasts – and while people suggest you should be conversational, brands can use it as a broadcast medium if they are smart.
- Twitter’s API and ease of use via the cell phone is great for people who are increasingly spending time on the mobile web. And I suspect Facebook Lite is a method to get to those users. Will we see a spurt of dabr and slandr services for facebook? Let’s wait and watch. Tweetdeck and Seesmic Desktop however have integrated Facebook updates into them
- People aren’t “retweeting” stuff on Facebook status updates – you can’t @ and reply to status updates and while links are shared they don’t have the collective wisdom that is evident on twitter.
- Apps get in the way. Every day I have to ignore numeous apps on Facebook to really uncover what my friends are sharing. Earlier apps were fun. Now they are killing facebook. Will Lite do away with apps? Don’t know. But more and more Lite is sounding like a not so great version of Twitter.
- I had a Twitter account much later than a facebook account. But I have more Twitter followers than Facebook friends. The folks on Twitter are better and more savvy in social media – if I have to brainstorm and talk of new ideas I’ll go to twitter.
Got the username for my facebook page (one needs to have 100 fans or more) finally.
So now we can connect on Facebook at http://www.facebook.com/HR.Blogger
What are some of the other way we can use the page? Any idea?
If you are looking at branding your strengths, competencies, skills and talents in these times of economic slowdown here are the three vertices on which your personal branding strategy has to rest:
1. Blogging: The fact that you are reading this means you get it. However, mere hobby or political or movie blogging (unless you plan to make a career in anything related to politics/movies) is not going to help. Even in India people are getting googled for the traces of their digital past. So blog about your professional passions.
Love to write code? Blog about the cool stuff you’re doing – but be careful not to reveal any company secrets.
Love to sell ? Blog about the latest sales method you employed and how it’s benefiting you.
Blogging as a cornerstone is useful in skills which can be showcased. Linking to news items or commenting your opinion is not enough. Your thinking and skills should be able to come through on your blog.
Love painting? Photography? Then you probably need to use flickr as a blog.
Respond to comments. Write passionately. Keep a deadline for yourself. Connect with other bloggers in your niche and build a community that grows. Participate in the blogging community events. Like this.
2. Social Networks: Depending on who you’re trying to reach out you could try to brand yourself on social networks like Orkut and Facebook. However, you could also choose to keep yourself private. However, if like me you choose to use social networks like a platform, then you’ve got to make sure you take every step by thinking about it – twice! You could also use a page on Facebook to brand yourself. Profiles on Facebook and Linkedin – are searchable by Google. Here are ten ways to use Linkedin (via the Linkedin Blog)
3. Twitter: Slowly but surely Twitter in India is becoming as much a way to increase one’s reach and connect with other passionate people. In a way twitter enables me to connect with people on a more personal level than a blog and have a mix of personal and professional conversations.
Try not to spam people on twitter, so things like Twitterfeed (which publishes my blogs’ feeds) are posted through a different twitter account. There are a lot of bloggers outside my niche with whom I would never have connected if it wasn’t for twitter.
According to my experience Microblogging services like Twitter help one build a breadth of networks while blogging help people build a greater depth in network. Or maybe that’s simplistic. The truth is somewhere in-between.
Twitter also has helped me shorten my earlier long winded statements – 140 characters only forces you to edit yourself ruthlessly.
If you are a blogger and are also active on Facebookyou can set up your blog posts to be automatically updated on your Facebook profile as your notes.
To set it up just go to http://www.facebook.com/editnotes.php?import and set up your blog feed to be imported.