Is social media an industry?


Answer by Gautam Ghosh:

Social Media itself isn't an industry – however there are group of companies that are anchored in social media that are forming an industry.

  1. Advisory and Research firms like Altimeter Group
  2. Consulting and Implementation firms like Dachis Group
  3. Vendors like Salesforce who have acquired Buddy Media, radian 6 an Rypple
  4. larger IT firms like Microsoft, Dell, IBM, Accenture, Adobe who are building Social Technology and Services capability
  5. Pure play social media services firms like We are Social, Social Wavelength  (disclosure: I am a consultant)
  6. Enterprise Social Firms like Jive, Lithium, MangoApps

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About Gautam

Gautam is a HR professional interested in how emerging technologies are impacting work, careers and organizations.

Posted on December 4, 2012, in blogging. Bookmark the permalink. Comments Off on Is social media an industry?.

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