The Fortune 500 and Social Media Study
The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies
Conducted By: Nora Ganim Barnes, Ph.D., Eric Mattson CEO, Financial Insite
Each year Fortune Magazine compiles a list of America’s largest corporations, aptly named the “Fortune 500” given their size and wealth. Due to the hugely influential role that these companies play in the business world, studying their usage of new technological tools like social media offers important insights into the future of commerce.
In 2009, the Center for Marketing Research at the University of Massachusetts Dartmouth released one of the first studies of the Fortune 500’s adoption and usage of one of the best-known forms of social media – blogging.
This new study revisits and refreshes that prior in-depth study and expands to look at the Fortune 500’s usage of the most dramatically growing new social media site – the microblogging service Twitter.
This research also builds on the Center’s work since 2007 examining social media in a variety of organizations including the Inc. 500, US colleges and universities and the Forbes list of the 200 largest charities.
- The Fortune 500 and Blogging: Slow and steady and farther along than expected (PDF)
- The Fortune 500 and Blogging: Slow and steady and farther along than expected (DOC)
Twitter is leading over Blogs now 🙂