The Fortune 500 and Social Media Study


The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies

Conducted By: Nora Ganim Barnes, Ph.D., Eric Mattson CEO, Financial Insite

Each year Fortune Magazine compiles a list of America’s largest corporations, aptly named the “Fortune 500” given their size and wealth. Due to the hugely influential role that these companies play in the business world, studying their usage of new technological tools like social media offers important insights into the future of commerce.

In 2009, the Center for Marketing Research at the University of Massachusetts Dartmouth released one of the first studies of the Fortune 500’s adoption and usage of one of the best-known forms of social media – blogging.

This new study revisits and refreshes that prior in-depth study and expands to look at the Fortune 500’s usage of the most dramatically growing new social media site – the microblogging service Twitter.

This research also builds on the Center’s work since 2007 examining social media in a variety of organizations including the Inc. 500, US colleges and universities and the Forbes list of the 200 largest charities.

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Contact Info:

Contact Information
Dr. Nora Ganim Barnes, Director – nbarnes@umassd.edu – Phone: 508.999.8756

Twitter is leading over Blogs now 🙂

Posted via web from Miscellanous

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About Gautam

Gautam is a HR professional interested in how emerging technologies are impacting work, careers and organizations.

Posted on April 12, 2010, in blogging. Bookmark the permalink. Comments Off on The Fortune 500 and Social Media Study.

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