Analysis of a company’s Employment Brand on Social Media


We at 2020 Social (http://2020social.com) recently compared the employment brand related conversations of two large IT firms on the social web by bloggers and on social networks.

The analysis looks at trends, themes and sentiments associated with these two IT firms over the period of one month (March 2010) It also has a representative recommendation section on how one of the firms can leverage the social web to build its employment brand.

Please note for confidentiality’s sake all identifiable data has been masked.

We would be happy to share this analysis with people who’d like to explore such a study for their own organization. Do send me a mail to gautam@2020social.com with the subject: Request for Employment Brand Analysis

Do also go through our corporate blog at http://2020social.com/category/blog to understand what we do 🙂

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About Gautam

Gautam is a HR professional interested in how emerging technologies are impacting work, careers and organizations.

Posted on April 10, 2010, in HR, india, innovation, Jobs, Management, online, recruiting, social media, work and tagged , . Bookmark the permalink. Comments Off on Analysis of a company’s Employment Brand on Social Media.

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