US CEOs not interested in Blogs, Social Media
Posted by Gautam
Research conducted by the blog UberCEO.com found that only two CEOs had Twitter accounts and 81 percent of CEOs did not have a personal Facebook page.
Only 13 CEOs had profiles on the professional networking site LinkedIn. Three CEOs stood out with more than 80 connections but they were all from technology companies — Michael Dell from computer maker Dell Inc., Gregory Spierkel from technology products distributor Ingram Micro Inc., and John Chambers from Cisco Systems Ltd.
Three quarters of the CEOs did have some kind of Wikipedia entry, but nearly a third of those had limited or outdated information such as incorrect titles, or lacked sources.
Not one Fortune 100 CEO had a blog.
“It’s shocking that the top CEOs can appear to be so disconnected from the way their own customers are communicating. They’re giving the impression that they’re disconnected, disengaged and disinterested,” said Sharon Barclay, editor at UberCEO.com who runs executive PR firm Blue Trumpet Group.
“No doubt regulations such as Sarbanes-Oxley and Reg-FD make CEOs cautious about communicating freely, but they’re missing a fabulous opportunity to connect with their target audience and raise their company’s visibility,” Barclay said, referring to financial reporting regulations aimed at protecting investors.
Interestingly according to Digital Inspiration a few Indian CEOs are blogging, but if you arrange companies by size I reckon the findings might be similar to the CEO study in the US – or worse.
The Indian CEOs who are blogging are Mohan Babu (Infosys), Rajeev Karwal (Milagrow), Ajit Balakrishnan (Rediff.com), Sanjeev Bikhchandani(Naukri.com), Basab Pradhan (Gridstone), Jay Pullur (Pramati), B.G. Mahesh (OneIndia.in), Arindam Chaudhuri(IIPM), Anaggh Desai (Damas India)
About GautamGautam is a HR professional interested in how emerging technologies are impacting work, careers and organizations.
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