Bloggers’ expectations from PR folks
Posted by Gautam
Sometime ago I got a mail from the PR folks at Text1oo asking me if I’d like to participate in a global survey of what bloggers expect from Public Relations professionals.
Since I get a lot of poorly pitched PR press releases I volunteered.
Karthik from Text 100 emailed me to say that the results of the survey is now public and here are some of the findings, no surprises here 🙂
– More than 90 percent of the 449 bloggers surveyed welcome contact by PR people
– Most report a high level of regular contact from PR people, with more than 96% of bloggers in the US being contacted once a week or more (versus 36% in APAC and 65% in Europe)
– Email is the preferred form of contact, no matter which part of the globe bloggers reside; and SMS and IM universally are the least preferred forms
– Around half of all bloggers in APAC and Europe indicate their preferred form of contact on their blogs, and as a result of this survey, a number were planning to add their preferred form of contact if they weren’t already showing this. 88% of bloggers in APAC preferred an introduction before receiving information from PR people and corporations and many of these bloggers also wanted a face-to-face meeting
– Bloggers are united in their desire for distinctive content, particularly around new product developments and reviews, feedback on content posted on their blog, and interviews with key people
Continued bad Habits from PRs
– PR people continue to blindly send corporate press releases to bloggers
– PR professionals are failing to read the blogs and truly understand their target bloggers’ communities.
– They seem to expect bloggers to post corporate material, demonstrating a lack of understanding of the medium and the very reason why bloggers blog.
– They treat bloggers as they would journalists – not as influencers which is more appropriate.
Here is the slideshare ppt of the whole survey
About GautamGautam is a HR professional interested in how emerging technologies are impacting work, careers and organizations.
Comments are closed.