Personal Brand?

Raj Setty posts about what is and what is not a personal brand.

A personal brand is your promise to the marketplace and the world. Since everyone makes a promise to the world, one does not have a choice of having or not having a personal brand. Everyone has one.

  • It’s NOT what you say about yourself.
  • It’s NOT an extension of your employer’s brand.
  • It’s NOT your presence in the social media.
  • It’s NOT something that you can ASK for.
  • It’s NOT something that you are entitled to.
  • It’s NOT a perk.
  • It’s NOT about the power alone.
  • It’s NOT a gift that someone can give you.
  • It’s NOT permanent.

About Gautam

Gautam is a HR professional interested in how emerging technologies are impacting work, careers and organizations.

Posted on January 17, 2009, in personal and tagged , . Bookmark the permalink. Comments Off on Personal Brand?.

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