Ellen on Twittering for Business
Establishing a Twitter presence is as important as voicing your business over any media platform. Before you get started, brainstorm on objectives and decide what you want to achieve.
To attract customers, developers or other partners, search Twitter and TweetScan for key words, then check out some profiles, “Follow” and send requests to be followed back (see Ten Top Twitter Tips).
If you’re looking to build buzz and energy around a persona or product, keep your content fresh and lively: good enough that people wanted to share it—and they won’t with spam. Highlight milestones, meetings, news and ask your community to submit their own. Tell people how things are going with your work. Highlight use cases and showcase PR. Put an exec out there and build some buzz around that.