Category Archives: social media
Personal Social CRM Systems
- Image via CrunchBase
What is basically does is link all your social network contacts and email contacts together – so before you send a mail to the person you can see what’s on his/her mind on Twitter/Facebook/Linkedin or blog. See What is Gist
Another resource is Rapportive.com – a Chrome and Firefox extension unfortunately only for Gmail and Google Apps mails which let you see when you are mailing someone his social network details and status updates. See the review on Web Worker Daily.
Of course, if you are a MS Outlook user – you only need to install the Xobni plug-in – and when you see a mail you can see the recipients and the mails you have exchanged and his/her social network information – and Hoovers information is he/she is on a company email account. Read more here
What are your personal social CRM systems that you use?
Related articles by Zemanta
- Add Twitter, Facebook and LinkedIn Info to Your Gmail Contacts [APPS] (mashable.com)
- Gist- Social CRM (janetfouts.com)
- HOW TO: Organize Your Contacts for Networking Success (mashable.com)
Social Media and Business – Q and A
- Image via Wikipedia
her publication is doing on Social Media – here are the questions and
my answers
a. The biggest loophole is that managers think that social media
is like other media. It’s not. It is a place where users feel the need
to express and comment and create. If brands only focus on
“broadcasting” instead of giving people a platform to create and
connect they won’t enthuse the user.
Q What is the social media strategy that a company needs to adopt?
a. Focus on building a community of enthusiasts and evangelists
about their passions, lifestyle or causes. Don’t make Facebook and
Twitter as the fulcrum. Use them to find people who are your
evangelists and encourage them to engage with other users on your
platform
b. Organizations will need to realize that they need to do two
things that they don’t have currently the skills for – to become
content and community stewards
Q. How does one measure the social media activities and the result?
a. There are three metrics that one can track
i. Engagement metrics on the platform
ii. Web metrics
iii. Business metrics – focused on how many people tried or bought the product.
Q. H ow do you think social media is helping the small businesses,
like those who are advertising and marketing their services only
through social media?
A. There are some kind of small businesses like Cafes, restaurants,
bookshops, art galleries which are ideal for social media as their
products and services can have dedicated fans – who engage with it on
social media outlets. Such businesses can incentivise fans to talk
about them on the social web and reward them for such evangelism.
However, for small businesses that are into B2B marketplaces, like
recruiting agencies (e.g. http://blog.optionsindia.com/ ) it is a
vehicle to build awareness and connect with customers – and also for
Search Engine Optimisation.
Q. do you think having a strong fan following and creating a number of
fan pages are giving these business a boost and scope to flourish?
A. In the US it has been researched that the value of a fan is much
higher than an ordinary customer – so yes if a business displays
engagement with its fans and helps its fans to connect with each other
- it stands to benefit from the goodwill
Q. what is your projection for small businesses who runs only through
social media, says.. 2-3 years down the line.
A. I see social media – specially location based services like
Foursquare and Gowalla – becoming critical to these businesses as it
shows who’s visiting them and are willing to talk about them – such
regulars (“mayors” on foursquare for example) will be key to drive
brand messages by empowering them to talk about the business.
In the future I see value being co-created in the space between the
fan and the businesses, with innovation and ideas for new services and
products being given by these fans.
Analysis of a company’s Employment Brand on Social Media
We at 2020 Social (http://2020social.com) recently compared the employment brand related conversations of two large IT firms on the social web by bloggers and on social networks.
The analysis looks at trends, themes and sentiments associated with these two IT firms over the period of one month (March 2010) It also has a representative recommendation section on how one of the firms can leverage the social web to build its employment brand.
Please note for confidentiality’s sake all identifiable data has been masked.
We would be happy to share this analysis with people who’d like to explore such a study for their own organization. Do send me a mail to gautam@2020social.com with the subject: Request for Employment Brand Analysis
Do also go through our corporate blog at http://2020social.com/category/blog to understand what we do 
On the top 100 Influencers in HR list
When I started blogging, I found out about John Sumser from the folks in the American Recruiting blogosphere. John was one of the voices that buyers of Recruiting and HR services listened to before they decided what tools to buy and deploy.
So I was kicked in 2005 when John chose out my blog for praise.
John is now on an ambitious venture, chronicling and understanding the 100 influencers in the HR domain. And I was again stunned and flattered when he said he wanted to profile me in the list
So we had a conversation on HR and India and US – and John quizzed me about my career and where I am headed.
So here’s John’s article on me at the top 100 Influencers site. Some other people whom I know (virtually ) who have been profiled in the list so far are:
As for me, I’ll believe I am influential when traffic in Delhi stops to let me pass 
