How to Leverage Social Media in HR & Employer Brand Building

Gautam:

My co-authored blog post on Yash’s blog – on Philips India HR’s social media journey :)

Originally posted on Yashwant Mahadik's Blog:

This is a Guest Blog By: Zenobia Madon, GM Talent Acquisition, PhilipsIndia(@zenobiamadon), Hussain, Mohammed Mansoor, GM Talent Acquisition, Philips India (_mansoor1) and Gautam Ghosh, GM HR and Social Media, Philips India (@gautamghosh). Am honored to publish it as an contribution from my colleauges, who make me proud and are leading the way on the topic of this blog at Philips India :)

Our experience with Social Media & Employer Branding (Brand building) has been very interesting and fruitful. During our 2012 annual HR strategy workshop – Yashwant Mahadik (@indianyash) shared his learning’s, forecast and vision about Social Media & HR and encouraged the team to come out with ideas and strategy to leverage Social Media in HR. Over the recent years, Philips India HR team has significantly transformed HR in the company and we have developed and built some top-class HR practices and programs to create value in business and…

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Campus Journos contest by Philips India :)

Are you a storyteller and a current MBA student? Three themes. Three weeks. 30 prizes to be won!

Details here About the Contest.

A brilliant post on the Money Diaries blog on parallels between the Union Budget and your own financial planning

Aaron Swartz’s Guerilla Open Access Manifesto

Aaron Swartz is no more. But his thoughts and activism have kept the internet open

Here is the Open Access Manifesto he wrote (via the Internet Archive). Share it. Pass it on.

RIP Aaron.

Guerilla Open Access Manifesto

Information is power. But like all power, there are those who want to keep it for themselves. The world’s entire scientific and cultural heritage, published over centuries in books and journals, is increasingly being digitized and locked up by a handful of private corporations. Want to read the papers featuring the most famous results of the sciences? You’ll need to send enormous amounts to publishers like Reed Elsevier.

There are those struggling to change this. The Open Access Movement has fought valiantly to ensure that scientists do not sign their copyrights away but instead ensure their work is published on the Internet, under terms that allow anyone to access it. But even under the best scenarios, their work will only apply to things published in the future. Everything up until now will have been lost.

That is too high a price to pay. Forcing academics to pay money to read the work of their colleagues? Scanning entire libraries but only allowing the folks at Google to read them? Providing scientific articles to those at elite universities in the First World, but not to children in the Global South? It’s outrageous and unacceptable.

“I agree,” many say, “but what can we do? The companies hold the copyrights, they make enormous amounts of money by charging for access, and it’s perfectly legal — there’s nothing we can do to stop them.” But there is something we can, something that’s already being done: we can fight back.

Those with access to these resources — students, librarians, scientists — you have been given a privilege. You get to feed at this banquet of knowledge while the rest of the world is locked out. But you need not — indeed, morally, you cannot — keep this privilege for yourselves. You have a duty to share it with the world. And you have: trading passwords with colleagues, filling download requests for friends.

Meanwhile, those who have been locked out are not standing idly by. You have been sneaking through holes and climbing over fences, liberating the information locked up by the publishers and sharing them with your friends.

But all of this action goes on in the dark, hidden underground. It’s called stealing or piracy, as if sharing a wealth of knowledge were the moral equivalent of plundering a ship and murdering its crew. But sharing isn’t immoral — it’s a moral imperative. Only those blinded by greed would refuse to let a friend make a copy.

Large corporations, of course, are blinded by greed. The laws under which they operate require it — their shareholders would revolt at anything less. And the politicians they have bought off back them, passing laws giving them the exclusive power to decide who can make copies.

There is no justice in following unjust laws. It’s time to come into the light and, in the grand tradition of civil disobedience, declare our opposition to this private theft of public culture.

We need to take information, wherever it is stored, make our copies and share them with the world. We need to take stuff that's out of copyright and add it to the archive. We need to buy secret databases and put them on the Web. We need to download scientific journals and upload them to file sharing networks. We need to fight for Guerilla Open Access.

With enough of us, around the world, we’ll not just send a strong message opposing the privatization of knowledge — we’ll make it a thing of the past. Will you join us?

Aaron Swartz
July 2008, Eremo, Italy

Gautam:

Detailed explanation of why Aaron Swartz’s “crime” wasn’t actually one – by the man who was the expert witness at his trial.

Originally posted on Unhandled Exception:

I did not know Aaron Swartz, unless you count having copies of a person’s entire digital life on your forensics server as knowing him. I did once meet his father, an intelligent and dedicated man who was clearly pouring his life into defending his son. My deepest condolences go out to him and the rest of Aaron’s family during what must be the hardest time of their lives.

If the good that men do is oft interred with their bones, so be it, but in the meantime I feel a responsibility to correct some of the erroneous information being posted as comments to otherwise informative discussions at Reddit, Hacker News and Boing Boing. Apparently some people feel the need to self-aggrandize by opining on the guilt of the recently departed, and I wanted to take this chance to speak on behalf of a man who can no…

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