My learnings about Social Business Strategy

In November I opted for a radical shift in my career from HR, OD and Training – to the new emergent field of Social Business Strategy,  becoming a Social Business Strategy Consultant with a start-up called 2020 Social in India.

During these months – I have been thinking and blogging about how business can leverage and utilize social technologies internally to build internal employee communities – to build an open and transparent organization.

Primarily I look what what are the cultural constructs within an organization that build collaboration, and what are the Leadership imperatives that would support such an organization. In fact, at 2020 Social we believe in eating our own dog food.

Social technologies help people to connect – so it’s not a surprise that one of the main focus of my research is also how Social Media can help organizations with Recruiting – and thoughts about Social Employee Relationship Management.

My personal take is that these trends would continue increasing – as organizations build internal networks to resemble Facebook, and as Twitter became the top trend in US jobs in 2009.

Check out our definition of Social Business Strategy – Business Strategy Plus Technology Plus Sociology and our Position Paper