Daily Archives: January 17, 2009

Raj Setty posts about what is and what is not a personal brand.

A personal brand is your promise to the marketplace and the world. Since everyone makes a promise to the world, one does not have a choice of having or not having a personal brand. Everyone has one.

• It’s NOT what you say about yourself.
• It’s NOT an extension of your employer’s brand.
• It’s NOT your presence in the social media.
• It’s NOT something that you can ASK for.
• It’s NOT something that you are entitled to.
• It’s NOT a perk.
• It’s NOT about the power alone.
• It’s NOT a gift that someone can give you.
• It’s NOT permanent.