Daily Archives: December 31, 2008

John Battelle on his Searchblog says on Social Media Marketing:

Social media marketing is about brands acting, well, social. Which means they need to show up to the party with a nice bottle of wine, if that’s what the party calls for. They need to come ready to have a dialog, and add value to the event. Of course, if they show up with Britney, we won’t complain, if she respects the vibe of the community. If she can’t, well, she probably shouldn’t come in the first place.

As I told someone today, forget social media marketing, plain vanilla engagement in social media is not for all firms too – only firms that are prepared to invest time and energy to have genuine conversations with people should try it