Daily Archives: November 2, 2008

Interesting Social Media jobs on Linkedin

Posted by Gautam

So what does a Social Media manager do?

Well I ran a search on Linkedin for social media jobs, and here are some of the job descriptions:

For Social Media Manager:

MAJOR DUTIES AND RESPONSIBILITIES (NOT ALL-INCLUSIVE):

The Manager of Social Media will ensure that NAR has the knowledge and
skills to guide NAR staff and members in creating, facilitating, and
participating effectively in key conversations about our organization,
our issues, and our members that are conducted on blogs and other
online social media channels.

This position requires a high-energy, self-directed,
deadline-oriented individual who has exceptional communication skills
and is able to:

Monitor real estate industry and related social media. Facilitate
NAR’s participation in external blogs and social media. Maintain,
evolve, and enforce NAR’s social media policies and guidelines. Train
NAR staff and elected leaders about how to write for blogs and other
forms of social media. Monitor existing NAR blogs and create new ones
as needed to foster conversations about relevant topics or issues.
Measure the effectiveness of NAR’s social media efforts.

Skills

QUALIFICATIONS (EDUCATION, EXPERIENCE, SKILLS):

Bachelor’s degree in journalism, communications, or related field
Experience in using and managing social media including blogs, wikis,
social networks, forums, and/or podcasts. Excellent consulting,
writing, editing, and communication skills, including an engaging
written voice

Strong sense of urgency, flexibility, and the ability to
multitask. Demonstrated ability to teach the principles of online
communications to nontechnical people. Proficiency in basic systems
administration such as permissions, content publishing, and similar
functions. Functional understanding of Web information architecture and
design. Preferred skills include marketing experience, knowledge of
HTML and XML, experience with Web content management systems and blog
software, knowledge of AP style, experience with large associations or
other membership groups, work on large Web sites, and an understanding
of U.S. government structure and the general political landscape.

For PR Consumer Social Media - Senior Account Supervisor

RESPONSIBILITIES: Oversee social media offerings for Edelman’s
consumer brands group. Work closely with Edelman Digital team and any
outside Digital agencies. Digital expertise and lingo is a must, as
part of the job will be to insure that client strategy is incorporated
into all digital plans. Candidate must be technology agnostic, finding
the best possible staffing and software scenario for the clients’
needs. Candidate must be up-to-date on new technologies within the
social media space and will preferably have existing relationships with
key social media vendors (such as Gather, BlogHer and Federated Media).
SAS will work with the rest of the Consumer Social Media Group to
maintain our internal blog and train team members on proper and
efficient use of social media technologies

Skills

Qualified candidates should possess the following:

BASIC QUALIFICATIONS: The Social Media Senior Account Supervisor
must have at least five years’ marketing-related expertise with
social-media experience.

QUALIFICATIONS: The ideal candidate will be active in the blogosphere,
on Twitter and on multiple social networks. New business presentation
skills and extensive direct client contact experience are a must.

And one at Cisco

Cisco is seeking a Solutions Marketing Manager to oversee online
marketing activities for Cisco Unified Communications. In this role,
you will be applying your knowledge of customer motivation, market
trends, and Cisco Unified Communications technology to develop, launch
and manage online user communities.
The ideal candidate is extremely flexible, has strong project
management skills, is an excellent communicator and negotiator, and is
comfortable working with multiple contributors on a variety of
projects.
Key Responsibilities include:

• Independently create and execute innovative online communities to
generate awareness, spark user imagination and build traction for UC
solutions

• Develop email, web and electronic viral marketing promotions and
incentives to grow membership and encourage repeated community
participation

• Track community results, sign-ups and activities

• Manage forums and topics: encourage user discussions, help users
get the info they’re seeking, create forums and topics that meet the
needs of the users and the organization.
• Assist in the formulation and development of responsible user policies.

The successful candidate will possess the following skills:

• Knowledge of social media business space and understanding of Unified Communications products.

• Proven track record of creating effective online, community and direct response marketing programs.

• Strong written, oral and presentation skills with the ability to
clearly and simply articulate concepts, messages and strategies

• Excellent interpersonal skills with the ability to thrive in a team-oriented culture

• Self motivated, performance driven professional with the ability to manage multiple initiatives simultaneously

• Proficient user of Microsoft PowerPoint, Excel (including graphs and charts) and Word.

• Able to communicate with and influence a geographically dispersed, international team.

Skills
Extensive experience managing online social networking communities and social media marketing

And another PR – Social Media Expert role states

Job Description
Who We Want:

A Senior Interactive Media Strategist that is fluent in social
marketing and emerging media, with a strong professional and personal
presence in the social networking scene. This position is with a top
agency’s New York office.

What you’ll do:

-Develop strategic plans for clients

-Advise on the development and implementation of new media initiatives

-Be a new media evangelist to the agency and provide education and training

-Apprise the agency of new emerging media innovations as they arise

-Develop and lead training modules, updating as necessary

-Evaluate agency team members in other locations to determine
level of experience and proficiency in new media and to identify key
client opportunities
-Identify influential audiences in new media environment and develop metrics to measure the results

-Identify potential strategic new media partners for the Agency

-Assess new media environment and understand agenda-setting media

-Cultivate strong relationships with agenda-setting new media and
maximize those relationships in regards to Business Development

-Develop external thought leadership on new media

-Present to clients in new business opportunities

-Develop and market case studies on new media successes

-Develop products to support new media initiatives, such as
influencer mapping, influential communities, benchmarking of new media
efforts
-Establish and maintain the Agency’s new media standards and practices

-Promote new media point of view through various agency/CMSN vehicles

Skills

What qualifications you need to have:

-Expert-level ability with/knowledge of social networking, viral
marketing and on-line content creation, including keeping abreast of
new innovations
-Strong interest in and experience with emerging media content
and online community engagement, professionally and personally

-Great and strategy creative experience, including creating high impact campaigns

-7 years + experience in the Public Relations in the New Media
space with an understanding of integrated marketing and traditional
public relations. Traditional media experience a plus

-Ability to translate trends, technologies and metrics into a clear and simple vernacular

-Client handling experience and ability

-Strong project management skills

-Ability to mobilize, supervise and motivate teams

-New media content and delivery experience

Posted in blogging

3 Comments

The ships log and blogs

Nov 2

Posted by Gautam

Andrew Sullivan on “Why I blog“. Brilliant writing. It’s a must read for writers and bloggers.

In journeys at sea that took place before radio or radar or
satellites or sonar, these logs were an indispensable source for
recording what actually happened. They helped navigators surmise where
they were and how far they had traveled and how much longer they had to
stay at sea. They provided accountability to a ship’s owners and
traders. They were designed to be as immune to faking as possible. Away
from land, there was usually no reliable corroboration of events apart
from the crew’s own account in the middle of an expanse of blue and
gray and green; and in long journeys, memories always blur and facts
disperse. A log provided as accurate an account as could be gleaned in
real time.

As you read a log, you have the curious sense of moving backward in
time as you move forward in pages—the opposite of a book. As you piece
together a narrative that was never intended as one, it seems—and
is—more truthful. Logs, in this sense, were a form of human
self-correction. They amended for hindsight, for the ways in which
human beings order and tidy and construct the story of their lives as
they look back on them. Logs require a letting-go of narrative because
they do not allow for a knowledge of the ending. So they have plot as
well as dramatic irony—the reader will know the ending before the
writer did.

Anyone who has blogged his thoughts for an extended time will
recognize this world. We bloggers have scant opportunity to collect our
thoughts, to wait until events have settled and a clear pattern
emerges. We blog now—as news reaches us, as facts emerge. This is
partly true for all journalism, which is, as its etymology suggests,
daily writing, always subject to subsequent revision. And a good
columnist will adjust position and judgment and even political loyalty
over time, depending on events. But a blog is not so much daily writing
as hourly writing. And with that level of timeliness, the
provisionality of every word is even more pressing—and the risk of
error or the thrill of prescience that much greater.

No columnist or reporter or novelist will have his minute shifts or
constant small contradictions exposed as mercilessly as a blogger’s
are. A columnist can ignore or duck a subject less noticeably than a
blogger committing thoughts to pixels several times a day. A reporter
can wait—must wait—until every source has confirmed. A novelist can
spend months or years before committing words to the world. For
bloggers, the deadline is always now. Blogging is therefore to writing
what extreme sports are to athletics: more free-form, more
accident-prone, less formal, more alive. It is, in many ways, writing
out loud.

You end up writing about yourself, since you are a relatively fixed
point in this constant interaction with the ideas and facts of the
exterior world. And in this sense, the historic form closest to blogs
is the diary. But with this difference: a diary is almost always a
private matter. Its raw honesty, its dedication to marking life as it
happens and remembering life as it was, makes it a terrestrial log. A
few diaries are meant to be read by others, of course, just as
correspondence could be—but usually posthumously, or as a way to
compile facts for a more considered autobiographical rendering. But a
blog, unlike a diary, is instantly public. It transforms this most
personal and retrospective of forms into a painfully public and
immediate one. It combines the confessional genre with the log form and
exposes the author in a manner no author has ever been exposed before.