Dealing with PR

I like PR people – either third party or employed by organizations themselves when they give me leads to new ‘actual’ stories – not just some marketing corporatese brochure-speak

Darren on Problogger has an interesting post on how to use PR people to build traffic to your blog. Good idea specifically for small bloggers:

Take your small package — your blog — and team up with other small packages — other bloggers who share your interests and subject matter — and approach the company as team.

Now you are not one small blog with a small group of visitors. You are one large team with a large group of visitors. And this works because, with marketers, the key is always to convince them that there is something in it for them. In this case, the something is a big group of visitors.