Women Entrepreneurship in India
Currently women entrepreneurs in India who are widely known, can be counted on one’s fingers. The recent Economic Times article however showcases a lot of other women entrepreneurs we don’t hear too much about. One of them is a friend of mine, Anu Lall. The article quotes her:
the 29-year-old Anu Lall attributes her success to relationship skills, an asset her gender demonstrates with much more ease. Her nearly Rs 1-crore ERP firm Snartak IT Solutions was started two years back with a mere Rs 12,000. “I contacted people from my own MBA network and the various social networking websites like LinkdIn, from where I got business,” she claims, hinting at the still unexploited nature of social networking sites. With her range of contacts, today Lall has an office in New Zealand and another at Oslo, besides being headquartered in Delhi. “I have to work 15 hours a day traversing three time-zones, and that’s not easy,” she points out.
During my recent trip to Pune, I met another friend, Vandana Vishnu who’s Chief Executive of her firm HR Solutions and who’s doing very well too.
Looks like we expect women entrepreneurs to build large organizations like Kiran Mazumdar Shaw however, tens of thousands of women entrepreneurs who generate employment and revenue is the Long Tail of organizations.