My learnings about Social Business Strategy
In November I opted for a radical shift in my career from HR, OD and Training – to the new emergent field of Social Business Strategy, becoming a Social Business Strategy Consultant with a start-up called 2020 Social in India.
During these months – I have been thinking and blogging about how business can leverage and utilize social technologies internally to build internal employee communities – to build an open and transparent organization.
Primarily I look what what are the cultural constructs within an organization that build collaboration, and what are the Leadership imperatives that would support such an organization. In fact, at 2020 Social we believe in eating our own dog food.
Social technologies help people to connect – so it’s not a surprise that one of the main focus of my research is also how Social Media can help organizations with Recruiting – and thoughts about Social Employee Relationship Management.
My personal take is that these trends would continue increasing – as organizations build internal networks to resemble Facebook, and as Twitter became the top trend in US jobs in 2009.
Check out our definition of Social Business Strategy – Business Strategy Plus Technology Plus Sociology and our Position Paper
Great post by @BillIves re @2020Social a
Great post by @BillIves re @2020Social and #SocialBusiness. http://budurl.com/BillIves
Facebook in the Factory: Manufacturers W
Facebook in the Factory: Manufacturers Want Social Software, Too article on RWW http://ow.ly/UuGR
A Year In Review: 2009 Social Marketing
A Year In Review: 2009 Social Marketing Trends http://ow.ly/UuGk by @jowyang
End of the road for Insightory.com
Got this email from Insightory.com founder Avneet Jolly – too bad that Insightory has decided to shut shop
Hi all,
I wanted to let you all know that we have decided to shut down Insightory.com.
Insightory was an experiment in aggregating management-focused content that soon became more-than-a-hobby-but-less-than-a-business. The site itself has grown a lot since we started 2 years ago. We regularly featured content from the best-known business authors, professors, firms and even senior corporate executives. It gave me a huge thrill to host the insights of people whose books I used to read in b-school – Tom Peters, David Maister, Andrew Sobel, Graef Crystal etc. It was also gratifying to help leading global firms like Booz & Co, Watson Wyatt, Nielsen etc – as well as hundreds of smaller firms – promote their thought leadership through Insightory. The range of topics also kept growing – we covered everything from business strategy to generational issues, and from social media to business statistics! This probably sounds immodest, but there aren’t that many sites that give access to such a wide range of quality management content for free.
We logged well over 1,000 page views per day last month. Since the traffic kept growing and the content kept coming in without too much effort from us – we let the site coast for almost a year. Unfortunately, we could never settle on a business model that would let us invest in the technology or content partnerships that could take us to the next level. Every model we looked at seemed to require exponentially more traffic and users than we had – or could reasonably expect in the next few years. The sharp decline in online ad rates didn’t help either.
For a while, we even believed that we could let the site run without any revenue generation at all. But the cost and time required to run such a site with any level of quality & professionalism is not insignificant. At the same time, my other work (I also run a consulting firm) kept growing and taking up an every-increasing % of my time. It has now reached a point where I need to (gasp!) make a significant investment in office space and staff! The writing was on the wall for several months, but I guess it took the end-of-year clarity of vision (should that be hindsight??) to really see it.
We will terminate our hosting contract shortly. The site will no longer be hosted after Jan 31, 2010. That should give you enough time to review your account and migrate your documents to another document/ presentation sharing site. If you need support with your documents after that date, please let me know and I will try to help you as best as I can. Rest assured – your documents, profile and contact information will NEVER be shared with anyone else.
THANK YOU for helping us build the site to this point. You contributed by sharing your documents (even if in response to repeated entreaties from Laurie Smith, Selene Cong, Donna Sacks or me!), commenting on others’ documents and sharing ideas for features and functions that the site should have. I sincerely hope you got something positive out of that experience, and will continue to share your insights on other platforms as well.
It was wonderful getting to know many of you – even if only by email or phone. I hope you will stay in touch.
Please let me know if you have any questions.
Wishing you a great holiday, and a happy & healthy 2010.
Best regards,
Avneet Jolly
The @2020social and @2020media party pics
More pics coming up soon – in these pictures Hardeep, Ankur, Divya, Param and Freddie pose for my cameraphone.
Param is moving so fast like the Flash that he gets really blurry in one of the pics J !
The awesome part of working in a Social Business Strategy firm
Quite a few folks ask me about my transition from HR and HR consulting to the new emergent field of Social Business Strategy – and ask me “How is this stuff different than a regular job?”
So here are my top few non-serious responses that I give them:
· It’s a workplace where if I say I love “RSS” I won’t be mistaken for a Sangh parivar member J
· Browsing the internet actually does count as work 
· Updating your Twitter account 24 times in 8 hours gets classified as “building a pipeline”
· Writing a blog post on http://2020social.com/category/blog is a KRA
· We have a room full of cushions and bolsters – which is bathed in sunlight – called an ideation room. We’re still waiting for an idea that can be monetized, however
· The whiteboards are covered with cartoons and doodles – and actually facilitate brainstorming
· We work alternate Saturdays – and get compensated for that with some great beer and wine along with a free lunch (which is hotly debated over for 2 hours!)
· Our CEO is India’s best business blogger and our Consulting Director is the author of a bestselling book on Social Media and a ClickZ columnist! When we’re not pulling their leg or they pulling ours – we actually end up learning tonnes of exciting things
So are you jealous?
You should be!
D’you want to be here ?
Go here then
Gautam Ghosh
Consultant, 2020 Social
Phone: +91 9873141236
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Rocket Singh- India’s Office movie
It has to be Hindi cinema’s first movie that is all about corporate life and building a business.
The story itself is straightforward, HS Bedi (Ranbir Kapoor) scrapes through his BCom exams – and knows that entering the hallowed portals of high end B School is beyond his capabilities.
However he does have a talent for persuading people – so he lands up getting a job as a Sales Trainee with Computer parts seller AYS. AYS is owned and run by the corrupt Mr. Puri who does not hesistate to bribe Purchase Managers to sell his computers.
Poor Bedi blows the whistle about a client who demands a bribe – and is promptly banned from going to sell. His colleagues get their sales targets increased and hate him.
Hurt and angry, Bedi subverts the official way of doing business and launches his own stealth startup called “Rocket Sales Corp” recruiting the Receptionist, the Office Peon, The Service Engineer and finally the Sales Manager too.
The story never meanders from this path – and there are no typical Bollywood dances or songs – and even the love interest is dispensed early with.
And there are tonnes of career and work related quotes. For example, Mr Puri loves quoting “हर बन्दे में एक ऊपर जाने की quality होती है और एक नीचे जाने की . फरक येही है की वोह कौनसी quality को बढ़ता है” (Everyone has a quality that takes him to the top and another that takes him to the bottom. Where you finally end up depends on which you utilise)
Finally Bedi has the last laugh – and shows that building a business using ethical practices is possible and their are clients who value it and cannot be bought – showcasing the way business is done in India is changing. As he tells Puri in the end “You concentrated on the numbers and didn’t care about the relationships – however I learnt that if one focuses on the relationships the numbers will come”
I kid you not, at that point I wanted to get up and clap.
Yessir, this is a landmark film for Indian moviedom. It’s going to be a cult film for the corporate crowd 
Some people told me that they felt the movie was a bit on the long side, and I agree that some tight editing would have made it even better.
P.S. On another note – I also love the social media integration of the movie- like on Facebook, Twitter and the Blog
P.P.S. Other people have pointed out that even Corporate was a movie based on corporate life. Yes that’s true. But while Corporate was about larger than life issues, melodramatic and holier than thou – Rocket Singh is about a protagonist with whom the audience can empathise. checkFull(“post-” + “5496435794864955909″);
….Because Business is Social
Many people have been asking me what exactly is it that we do at 2020 Social…
- Is it social media marketing?
- Is it digital marketing?
- Is it online PR?
- What exactly is social business strategy?
To answer all your queries, here’s a presentation we’ve put together about our philosophy and what we do. To know more, you can click through to our website
My new gig at 20:20 Social :-)
Ok, here’s an announcement that I want to make.
I have joined 20:20 Social, India’s first social business strategy consulting firm
I guess, what you’re asking is – what the heck is a social business strategy consulting firm?
Social business is the new term (or meme, if you will) that is emerging to describe organizations that are leveraging social software and tools to connect with customers and other stakeholders – that’s right folks, bringing the social web into the organization.
As I have believed – such tools (call them web 2.0 or whatever) help in facilitating transparency and openness and help achieve the true goals of Organization Development
In my role in 2020 social (follow it on twitter) I would be looking at the enterprise practice – or essentially how organizations can deploy social tools to empower employees, build collaboration, develop knowledge and positively impact business. Yeah, some people call this Enterprise 2.0 too.
It takes me back to the starting point of my career – when I started out looking at organizational processes for Knowledge Managementand then e-learning.
However as much as I love tools – I know that culture always trumps tactics, tools and even strategy. So I am looking at leveraging my HR and OD learnings to help client organizations deploy these social tools.
And I am super-excited to be working along with the amazing 20:20 social team that includes an old blogging acquaintance Gaurav Mishra who blogs at gauravonomics.com. What makes Gaurav a kindred spirit is his openness and transparency as CEO – he blogs about the organization as he manages it Check out Gaurav’s posts on how to build an Open and Collaborative Professional Services Firm, and Top 10 FAQs on Building a Social Business Strategy Firm in India.
Am also looking forward to working with a true blue Thought Leader Dave Evans (not the AC/DC guy author of a book on Social Media Marketing who blogs at http://readthis.com
You can download 20:20 Social’s position paper on Social Business Strategy as a pdf, or read it on scribd.
Who are the other folks who are doing something similar?
Well there are two that I know of – the Altimeter Group and Dachis Group.
20:20 Social has just started its journey and I am very excited to be part of something so new and emergent.
(cross posted from my other blog)
Taleo launches its next-gen HR platform
Taleo’s unveiling Taleo 10, their latest solution aimed at helping companies hire better, manage more effectively and accelerate the development of their workforce. It is being introduced as a B2B social media platform for customers, partners and employees (of which there are 2 million+ users)
A link to the full release is here: http://www.taleo.com/news/press/taleo-ushers-the-age-talent-with-497.html.
VP of HR at a Retail Bank
Job Description
Will be responsible for the entire HR activity of North India
Will interface with Senior Management of the bank in framing policies and setting systems
Responsible for entire region’s recruitment, induction, onboarding etc
Will be involved in Performance management, talent management, potential assessment, job evaluation, career progression & succession planning, staffing
Appraisal process and C&B
Training plans, calenders and process
Employee relations, grivience handling etc
Desired Candidate Profile
Should be a MBA with 10 + yrs of experience in handling entire HR. Should have ateast 2 yrs of experience handling generalist HR in a retail bank
Should have strong communication, interpersonal, people management and leadership skills
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Tech Jobs at MangoSpring
Hi folks, here are some current openings@MangoSpring.
Posting it on behalf of a friend
Careers @ MangoSpring
At MangoSpring, we are building a game-changing team. That means bringing together the industry’s most talented engineers, professionals and thought leaders. We need a group of people who can think big ideas and execute every day on a path toward a collective vision. If you think you are up for the challenge, please contact us at careers@MangoSpring.com with a resume and other related information.
Why us?
At MangoSpring, its not about web 1.0 or web 2.0. It’s about the USERS, and we do what it takes to give them the best experience ever. Building a service that comes close to our vision, of course, requires some very sound engineering.
Our love for technology ensures that we work with the best of the tools available – be it the the web, mobile or the desktop. We work across platforms and technologies to create the best possible user experience.
On the server side, we primarily use Java, C++ and LAMP (Linux, Apache, MySQL, PHP) based technologies. On the web user interface side, Javascript, CSS and Flash are our faviorte tools. For mobile development, our favorite platforms are iPhone, Symbian, J2ME, Blackberry, Windows Mobile, Palm and Linux.
MangoSpring is an early stage technology startup that offers tremendous opportunities to grow in terms of responsibility and scope of work. Being one of the first employees, you get to influence the company’s policies and culture.
At MangoSpring, your ideas are valued and appreciated. You will have the opportunity to be part of the entire product life-cycle, and not just write code. Careers at MangoSpring come with all the advantages of a small technology company, such as high passion and energy with low hierarchy, as well as a fun and inspiring workspace you’ll be glad to be a part of. We provide an environment that encourages learning and teaching, as well as employs strong software development practices and provides an opportunity to make a difference on a daily basis.
Geeks, Comedians, QuoteMasters, Joke-Masters – we have them all. Everyone is unique in their own way with special capabilities and a go getting attitude. We are looking for their clones now!
The compensation package offered is at par with the industry’s best, and attractive stock options are an added incentive. To apply to be a part of our team, send resumes to: careers@mangospring.com
We are Hiring your Boss! (Tech Lead’s/Architects)
Yes, you read it write we want to hire your boss.
This isn’t April , so you needn’t worry about this mail being a hoax.You aren’t dreaming so no need to nudge yourself either.
Then the next question that you would have is , who hires like this !!!
WE DO…
We is MangoSpring ( www.mangospring.com) .Guess it’s the spring in our name , that adds that whiff of freshness and originality in everything that we do.If you absolutely must know we are a technology start up working in the exciting space of consumer Internet and are looking to hire tech leads and architects across server, web and mobile technologies. And we think your boss could fit the bill.(5-8 years of experience, hands on person with the skill and the ability to manage a team)
You like your boss? You absolutely must recommend him to us cause when he comes over in all likelihood he will bring you along and
trust me we are one hell of a place to work with. Salary that matches the industries best, work culture that is built around the concept of
“happiness” ( http://www.mangospring.com/inside/ ), Foosball, Xbox, Pizza Nites, joy of working in a product company, exposure to latest technologies, building something which your friends will use and swear by…the list is endless.
Hate your boss? Well all the more reason for you to get him off your back. We will help you get rid of him …what say?
So mail us( careers@mangospring.com) the name, designation, email address and current employer of the candidate you are recommending. And we will do the rest. Your identity will be kept anonymous at all times and you have nothing to fear on that front.
P.S : We won’t mind if you recommend yourself.
Web Applications Engineers (1 Opening)
What you will do?
We are hiring engineers who can make kick ass web-based applications and be responsible for design and development of the web-based interface between our complex server wizardry and the end user.
Who you are?
- B.E or MCA in computer science or related fields with 1-5 years of software engineering experience.
- Previous work experience with JavaScript, PHP, JSP or other similar scripting languages required.
- Experience developing database driven, internet-based, server applications a must.
- Experience in DHTML (JavaScript 1.0-1.5, CSS1 & CSS2, DOM Levels 0-2).
- Knowledge with “rich web” techniques and toolkits required.
- Experience in database design and SQL; mySQL a plus.
- Experience with SVN, Ant, JUnit (Cactus), JDBC a plus.
- Knowledge of Drupal or other CMS.
- Knowledge of HCI and application UI design a plus.
For immediate consideration, please send a text (ASCII) or HTML version of your resume to careers@MangoSpring.com
Java Server Engineers (2 openings)
What you will do?
We are hiring Server Engineers to design and develop our core services and application platform. You will write the server side code for all our web/mobile based services. The focus will be on creating robust high volume applications, and at the same time have the ability to turn around quick prototypes.
Who you are?
- Java, Java, Java!!!
- 2-5 years of commercial software development experience with strong, system-wide background in Java/J2EE server development.
- BE or MS in Computer Science or equivalent.
- Experience developing database driven, internet-based, server applications a must.
- Experience with web services, and agile development methodologies desired.
- Experience with Spring, Hibernate, JUnit, Annotations, Freemaker, Log4J, JBoss desirable.
- Experience with web application language such as PHP, Python or Ruby.
For immediate consideration, please send a text (ASCII) or HTML version of your resume to careers@MangoSpring.com
Mobile Client Engineers(2 Openings)
What you will do?
MangoSpring services are a blend of web and mobile. We are hiring a client focused engineers who will take charge of the mobile client development at MangoSpring. You will be part of our client development team and be responsible for design and development of MangoSpring’s mobile client platform and applications.
Who you are?
- B.E or MCA in computer science or related fields with 3+ years of software engineering experience.
- At least 1-2 years of experience in a particular client technology platform (J2ME, BREW, Symbian,Windows Mobile, BlackBerry).
- Experience building connected mobile applications (as opposed to games) in product based companies is a must.
- Good understanding of robust software design and development practices.
For immediate consideration, please send a text (ASCII) or HTML version of your resume to careers@MangoSpring.com
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Social Media Jobs @2020social
Posting it on behalf of Gaurav Mishra ( @gauravonomics)
Originally posted here
Working at 20:20 Social combines the best of both worlds: you enjoy the work environment of a web 2.0 startup and the benefits of being a part of an established organization (thanks to our association with 20:20 Media, one of India’s largest independent PR firms).
We are looking for talented geeks for the following positions. All the positions are based in Delhi.
- Consultant (1)
From IIM or equivalent with 5-10 years of business experience, out of which at least 2-3 years experience should be in an internet/ mobile VAS company. The ideal candidate would have worked in or started a web 2.0 company, or worked in a business consulting firm. Role would involve leading client engagements, and advising clients on social media strategy, including community platforms and social CRM programs.
- Associate Consultant (1)
From IIT or equivalent with 2-10 years of technology or business experience. Familiarity with content management systems like Expression Engine/ WordPress/ Drupal/ Joomla and social APIs like Facebook/ OpenSocial/ Twitter API and the ability to pick up new technologies is essential. The ideal candidate would have both design and development skill sets. Role would involve overseeing the design and development of community and social CRM program infrastructure.
- Social Media Analyst (no openings as of now)
Graduate (or preferably MBA) with 2-5 years of experience, preferably in a digital agency, basic understanding of marketing and social media, and excellent communication skills. Role would involve researching and writing reports on social media campaigns and social media conversations about brands.
Send your CVs to careers@2020social.com.
We promise you’ll have fun!
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Manager Accounting for US Based Semiconductor Organisation at Bangalore
If you’re interested contact Tejaswita (email tejas@nichesearch.net) of Niche Search Services, Contact number: +91-98453-93423
Job Description
US-based Semiconductor Company with significant India presence is looking for Manager, Accounting to oversee critical India finance operations. The company is seeking a high-energy, hands-on individual desiring a challenging position with diverse responsibilities. This position offers significant opportunities to willing individuals to streamline processes.
The Manager, Accounting position reports to the Controller, Finance located in Bangalore. The position oversees a staff of 1 in Bangalore. Core duties include the following:
• Represent the company on key financial/tax/compliance matters with governmental agencies
• Oversee accounting activities in accordance with the company policies and procedures and responsible for accurate and timely financial reporting and statements of India legal entities.
• Oversee external statutory, tax, customs, STPI and other statutory reporting
• Ensure compliance with Sarbanes-Oxley Section 404 requirements (to the extent applicable to India)
• Maintain relationships with outsourced accountants, shared service centre, solicitors, banks and key vendors
• Liaise directly with U.S. accounting, tax, legal, shareholder services and payroll departments, as required
• Liaise with Singapore shared service centre for vendor payments and accounting activities and reporting
• Develop and manage to organization benchmarks
• Ensure ease of doing business
This position requires occasional travel to U.S and Singapore. Current travel percentage is approximately 5% but may increase as business grows.
Skill And Qualifications
The ideal candidate will be a hard-working energetic individual with the following qualifications:
• Chartered Accountant or CPA
• Minimum 6-10 years of related experience
• Proven track record as a contributory member to the management team with the ability to lead and work alongside an existing finance team.
• Dynamic, strategic, self starter, possessing acute business acumen and strong leadership capabilities.
• Able to set priorities and work to tight deadlines
• Resists passing the buck around, strives to solve the problem
• Solid attention to details
• Ability to think globally
• Exceptional interpersonal and communication skills, and be able to team with individuals in diverse business and cultural environments
• Willingness to work hands-on in addition to developing and executing the strategic vision for the department.
• Familiarity with local statutory reporting requirements
• Sound technical knowledge and strong operational and financial background.
• Familiarity with US Sarbanes-Oxley Act is an added benefit.
• Experience in MNC environment/semiconductor industries will be an added advantage.
• Strong PC skills, including Microsoft Office products (Excel, Word).
• Experience with Peoplesoft or other ERP system a plus.
• Develop and manage to organization benchmarks
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Social Media Jobs @MediaRedefined
Hi, this is a new series of posts I am planning for friends and acquaintances who are looking for talented people – and people who are looking for jobs.
Postings are free for organizations, this is merely my way of helping cool people find other cool people So if you’re a hiring manager or a third party vendor – mail me your requirements at gg [at] gautamghosh.net
You can find the direct page here http://gautamghosh.net/category/jobs/
To start with here are some openings from social media firm MediaRedefined – I know the folks who have started it – via twitter.
Specific job openings:
Sales Manager (Job Code: MR-SM)
Should have at least 6 months of experience in web services domain.
Should have outstanding communication skills – written and oral.
Should know the basics of social media marketing.
Should be capable of handing a team of executives.
Content Writer (Job Code: MR-CW)
Should have some past work experience of writing – either as a freelancer or employed.
Should have strong communication skills – written and verbal.
Should be comfortable with Internet, emails.
Knowledge of blogs, wikis and newsletters is plus.
Junior Web Designer (Job Code: MR-JWD)
Should have at least 6 months of experience in Web Development.
Should have a creative view.
XHTML, CSS, Adobe Photoshop is mandatory.
Knowledge of Macromedia Flash and Sound Editors is desired.
Must be a team player and shall have good communication skills.
PHP/MYSQL Developer (Job Code: MR-DEV)
Should have at least 6 months of experience in PHP & MySQL.
Should be a natural problem solver and logical thinker.
Knowledge of Social Web APIs (Facebook, OpenSocial) is beneficial.
Must be a team player and shall have good communication skills.
Send your resumes to careers@mediaredefined.com with the job code as the subject.
Tata Sons wins case against Oktatabyebye.com
- WIPO – Image via Wikipedia
This is a little weird. I have tremendous respect for the Tata group but this case against the travel community site oktatabyebye.com doesn’t make sense or logic unless they want to manage the community too.
Interesting thing to note is that MakeMyTrip which owns the domain is talking to the community and building up quite a support, however I don’t come across anything similar by the Tata folks.
As they say:
Very recently, TATA Sons filed a case against us (oktatabyebye.com) in infringement of their TATA name (as our domain name contains the ‘TATA’ word!). Tata Sons has contended that it is confusingly similar to its ‘Tata’ brand and the travel portal runner has no rights or legitimate interests to use it. The company had argued that the site infringed the right of its registered trademark/service mark ‘Tata’.
And in a decision by a sole panelist, ownership of the domain OkTataByeBye.com has been awarded to TATA by WIPO (World Intellectual Property Organization) Arbitration and Mediation Centre.
Needless to say we’re alarmed by such claims on our domain name. The Oktatabyebye.com domain name is importantly a representative of the colloquial “OK Ta Ta Bye Bye”, which represents travel, journey and related activities, referring to the generic word “Ta Ta”.
Nikhil Pahwa blogs at Medianama
MakeMyTrip (which owned the oktatabyebye domain) is going to appeal against the order, CEO Deep Kalra has told MediaNama, adding that ”Ta ta is a generic that everyone understands.” Strangely enough, there is no appeals process at WIPO, so MakeMyTrip will file an appeal in India to stay the transfer of the domain name.
What is that they say about people who live in glass houses? Via Twitter, Cleartrip informs us that MakeMyTrip owns Cleartrip.net.in. Unlike Ta ta, I don’t think Cleartrip is a generic, is it?
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From Gautam’s other Blog
From the 2020 Social Site
- Social Media News Stories Last Week February 9, 2010 Hardeep Kaur Rai
- Social Media Last week February 4, 2010 Hardeep Kaur Rai
- Welcoming Puneet and Arushi – Interns at 2020 Social January 28, 2010 Gautam
- TOI Article on How Social Activists in India Are Using Social Networking Platforms January 26, 2010 gaurav
- How are banks, financial services leveraging social media January 25, 2010 Achintya
- How Micro, Small and Medium Enterprises Can use Social Media January 23, 2010 Gautam
- Forrester Report on Social Technographics in India January 22, 2010 gaurav
- Global Post Article on Caste-Based Communities on Facebook and Orkut January 22, 2010 gaurav
- Agencyfaqs Story on How Real Time Search Is a Game Changer for Marketers and Content Creators January 22, 2010 gaurav
- Agencyfaqs Cover Story on Indian Newspapers and the Internet January 22, 2010 gaurav
Connect…
View my page on HR Professionals
Email me: gg@gautamghosh.net
Call Me: +91-98731-41236
Gautam on Desipundit
Flickr Photos
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